格林豪泰酒店集团
FRANCHISE ADVANTAGES
FRANCHISE ADVANTAGES
Brand SupportRelying on International and Domestic Top Brand Group Company-Green Tree Hospitality Group Ltd. Successful cases of more than 3000 hotels |
Membership support39 million individual members 145 corporate customers |
Low cost：One-stop Service: Hotel Design, Decoration, Group-purchasing Average decoration cost: 75,000-80,000 yuan per room Central reservation fee is as low as 10 yuan per room per night The cost of operation and management is only 50% of similar brands. |
High efficiencyMore than 90% of hotels recover costs within 3.5 years The investment returns of excellent hotels are close to 100%. Higher return on hotel investment than other similar hotels
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Advanced systemOmni-directional operation management support system, urban area and franchise service system Automatic management systems include APP system。 which is the most active App per hotel, guest rooms and physical management system, etc. |
Wide range of channelsOfficial website: www.998.com Mobile reservation: i.998.com APP Download: app.998.com。 Reservation hotline: 4006-998-998 |
Training systemTo gather industry elites and cooperate with unique Green Tree College training system. Franchisor management and training support. Employee Development and Systematic Training Plan. Financial management and training plan. |
Financing supportSupporting funds come from the group, banks and other financial institutions |
BRAND STORY
Brand Story
GreenTree Inn, as one of the biggest business hotel chains, always treats the guest care as our top priority. We stick to our business mission that is to provide healthy, comfortable, valuable and premium hotels and service to our guests. The hotels are equipped with breakfast halls, conference rooms, business centers, gym spas, book bars, etc. with most rooms rating between ￥180 and ￥400. Some of the hotels are assessed 3 star hotels by China National Tourism Bureau. GreenTree Inn, Just Experience.
格林豪泰酒店
FEASIBILITY EVALUATION
Franchise project feasibility study
Regional locationClose to administrative center, business center, exhibition center, education resource-intensive area, transportation hub, large recreation center or other areas with abundant tourist resources |
Government PlanningThe government plans the location of the property and its surrounding areas in the next 5-10 years, including road construction and relocation. |
Traffic ConditionsNear the main road, good traffic mobility, the access channel is smooth and convenient, two-way traffic, no barrier or green belt. |
Surrounding Assistant FacilitiesThere are catering, entertainment, shopping, leisure and other life supporting facilities. |
Visibility of PropertyThe building is easy to see, the shop is eye-catching, and the advertising effect is good. |
Property volume4000-10000 square meters,or can open no less than 90-200 rooms |
Regional locationClose to administrative center, business center, exhibition center, education resource-intensive area, transportation hub, large recreation center or other areas with abundant tourist resources |
Government PlanningThe government plans the location of the property and its surrounding areas in the next 5-10 years, including road construction and relocation. |
Traffic ConditionsNear the main road, good traffic mobility, the access channel is smooth and convenient, two-way traffic, no barrier or green belt. |
Surrounding Assistant FacilitiesThere are catering, entertainment, shopping, leisure and other life supporting facilities. |
Visibility of PropertyThe building is easy to see, the shop is eye-catching, and the advertising effect is good. |
Property volume3000-6000 square meters,or can open no less than 80-150 rooms |
Regional locationClose to administrative center, business center, exhibition center, education resource-intensive area, transportation hub, large recreation center or other areas with abundant tourist resources |
Government PlanningThe government plans the location of the property and its surrounding areas in the next 5-10 years, including road construction and relocation. |
Traffic ConditionsNear the main road, good traffic mobility, the access channel is smooth and convenient, two-way traffic, no barrier or green belt. |
Surrounding Assistant FacilitiesThere are catering, entertainment, shopping, leisure and other life supporting facilities. |
Visibility of PropertyThe building is easy to see, the shop is eye-catching, and the advertising effect is good. |
Property volume3000-6000 square meters,or can open no less than 80-150 rooms |
Regional locationClose to administrative center, business center, exhibition center, education resource-intensive area, transportation hub, large recreation center or other areas with abundant tourist resources |
Government PlanningThe government plans the location of the property and its surrounding areas in the next 5-10 years, including road construction and relocation. |
Traffic ConditionsNear the main road, good traffic mobility, the access channel is smooth and convenient, two-way traffic, no barrier or green belt. |
Surrounding Assistant FacilitiesThere are catering, entertainment, shopping, leisure and other life supporting facilities. |
Visibility of PropertyThe building is easy to see, the shop is eye-catching, and the advertising effect is good. |
Property volume3000-6000 square meters,or can open no less than 80-150 rooms |
Regional locationClose to administrative center, business center, exhibition center, education resource-intensive area, transportation hub, large recreation center or other areas with abundant tourist resources |
Government PlanningThe government plans the location of the property and its surrounding areas in the next 5-10 years, including road construction and relocation. |
Traffic ConditionsNear the main road, good traffic mobility, the access channel is smooth and convenient, two-way traffic, no barrier or green belt. |
Surrounding Assistant FacilitiesThere are catering, entertainment, shopping, leisure and other life supporting facilities. |
Visibility of PropertyThe building is easy to see, the shop is eye-catching, and the advertising effect is good. |
Property volume2000-5000 square meters, or can open no less than 80 rooms |
Regional locationClose to administrative center, business center, exhibition center, education resource-intensive area, transportation hub, large recreation center or other areas with abundant tourist resources |
Government PlanningThe government plans the location of the property and its surrounding areas in the next 5-10 years, including road construction and relocation. |
Traffic ConditionsNear the main road, good traffic mobility, the access channel is smooth and convenient, two-way traffic, no barrier or green belt. |
Surrounding Assistant FacilitiesThere are catering, entertainment, shopping, leisure and other life supporting facilities. |
Visibility of PropertyThe building is easy to see, the shop is eye-catching, and the advertising effect is good. |
Property volume2000-5000 square meters,or can open no less than 80-150 rooms |
Regional locationClose to administrative center, business center, exhibition center, education resource-intensive area, transportation hub, large recreation center or other areas with abundant tourist resources |
Government PlanningThe government plans the location of the property and its surrounding areas in the next 5-10 years, including road construction and relocation. |
Traffic ConditionsNear the main road, good traffic mobility, the access channel is smooth and convenient, two-way traffic, no barrier or green belt. |
Surrounding Assistant FacilitiesThere are catering, entertainment, shopping, leisure and other life supporting facilities. |
Visibility of PropertyThe building is easy to see, the shop is eye-catching, and the advertising effect is good. |
Property volume2000-5000 square meters,or can open no less than 80-150 rooms |
Regional locationClose to administrative center, business center, exhibition center, education resource-intensive area, transportation hub, large recreation center or other areas with abundant tourist resources |
Government PlanningThe government plans the location of the property and its surrounding areas in the next 5-10 years, including road construction and relocation. |
Traffic ConditionsNear the main road, good traffic mobility, the access channel is smooth and convenient, two-way traffic, no barrier or green belt. |
Surrounding Assistant FacilitiesThere are catering, entertainment, shopping, leisure and other life supporting facilities. |
Visibility of PropertyThe building is easy to see, the shop is eye-catching, and the advertising effect is good. |
Property volume1000-2000 square meters, or can open no less than 30-50 rooms |
| Brand | brand positioning | Lobby Requirements | Hotel Auxiliary Facilities Requirements | Quantity Requirements for Rooms | Room area | Room price |
|---|---|---|---|---|---|---|
| GreenTree business hotel |
Mid to High-end boutique hotels | ≥200㎡ | Business Center, Conference Room, Elegant Restaurant, Gymnasium, Laundry, Beauty SPA, Book Bar, etc. | ≥80rooms | ≥20㎡ | 180～400元 |
Greenhouse Hotel - Lobby
COOPERATION POLICY
Franchise policy
| Major Franchise Services | Major Fee Standards | Collection method |
|---|---|---|
| Years of cooperation | 10-20Years | / |
| Franchise fee | 3000yuan/room | One-time use |
| System Installation Fee | 30000yuan | One-time use |
| Engineering guidance fee | 20000yuan | One-time use |
| Quality Inspection and Operation before Opening | 9000yuan | One-time use |
| Franchise deposit | 80000yuan | One-time use |
| Franchise deposit | 4.5%-6% | Monthly accounting |
| Central Reservation Fee | 10 yuan/room/night | Monthly accounting |
| (To meet the company's incentive policy standards, can enjoy preferential treatment according to the policy) | ||
| System Installation Fee | 12000yuan/year | / |
| Design | Free within two times | / |
| Major Franchise Services | Major Fee Standards | Collection method |
|---|---|---|
| Years of cooperation | 10-20Years | / |
| Franchise fee | 3000yuan/room | One-time use |
| System Installation Fee | 30000yuan | One-time use |
| Engineering guidance fee | 20000yuan | One-time use |
| Quality Inspection and Operation before Opening | 9000yuan | One-time use |
| Franchise deposit | 80000yuan | One-time use |
| Franchise deposit | 4.5%-6% | Monthly accounting |
| Central Reservation Fee | 10 yuan/room/night | Monthly accounting |
| (To meet the company's incentive policy standards, can enjoy preferential treatment according to the policy) | ||
| System Installation Fee | 12000yuan/year | / |
| Design | Free within two times | / |
| Major Franchise Services | Major Fee Standards | Collection method |
|---|---|---|
| Years of cooperation | 10-20Years | / |
| Franchise fee | 3000yuan/room | One-time use |
| System Installation Fee | 30000yuan | One-time use |
| Engineering guidance fee | 20000yuan | One-time use |
| Quality Inspection and Operation before Opening | 9000yuan | One-time use |
| Franchise deposit | 80000yuan | One-time use |
| Franchise deposit | 4.5%-6% | Monthly accounting |
| Central Reservation Fee | 10 yuan/room/night | Monthly accounting |
| (To meet the company's incentive policy standards, can enjoy preferential treatment according to the policy) | ||
| System Installation Fee | 12000yuan/year | / |
| Design | Free within two times | / |
| Major Franchise Services | Major Fee Standards | Collection method |
|---|---|---|
| Years of cooperation | 10-20Years | / |
| Franchise fee | 2500yuan/room | One-time use |
| System Installation Fee | 30000yuan | One-time use |
| Engineering guidance fee | 20000yuan | One-time use |
| Quality Inspection and Operation before Opening | 9000yuan | One-time use |
| Franchise deposit | 80000yuan | One-time use |
| Franchise deposit | 4.5%-6% | Monthly accounting |
| Central Reservation Fee | 10 yuan/room/night | Monthly accounting |
| (To meet the company's incentive policy standards, can enjoy preferential treatment according to the policy) | ||
| System Installation Fee | 12000yuan/year | / |
| Design | Free Admission | / |
| Major Franchise Services | Major Fee Standards | Collection method |
|---|---|---|
| Years of cooperation | 10-20Years | / |
| Franchise fee | 2500yuan/room | One-time use |
| System Installation Fee | 30000yuan | One-time use |
| Engineering guidance fee | 20000yuan | One-time use |
| Quality Inspection and Operation before Opening | 9000yuan | One-time use |
| Franchise deposit | 80000yuan | One-time use |
| Franchise deposit | 4.5%-6% | Monthly accounting |
| Central Reservation Fee | 10 yuan/room/night | Monthly accounting |
| (To meet the company's incentive policy standards, can enjoy preferential treatment according to the policy) | ||
| System Installation Fee | 12000yuan/year | / |
| Design | Free Admission | / |
| Major Franchise Services | Major Fee Standards | Collection method |
|---|---|---|
| Years of cooperation | 5年 | / |
| Franchise fee | From 20,000 yuan | One-time use |
| System Installation Fee | 9000yuan | One-time use |
| Engineering guidance fee | 2000yuan | One-time use |
| Quality Inspection and Operation before Opening | 9000yuan | One-time use |
| Franchise deposit | 100000yuan—>0 | One-time use |
| Franchise deposit | 5%—>2.9% | Monthly accounting |
| Central Reservation Fee | 10yuan—>5.98yuan/room/night | Monthly accounting |
| (To meet the company's incentive policy standards, can enjoy preferential treatment according to the policy) | ||
| System Installation Fee | 200yuan/month | / |
| Design | Free Admission | / |
JOIN PROCESS
Franchise procedure
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Just one call
CALL (4006-998-998 to 6) is needed to inform us about the intention of cooperation, the project situation and the city in which the project is located, or by E-mail (hezuo@998.com), fax (021-5653-1299), express (No. 2451 Hongqiao Road, Changning District, Shanghai, postcode 200335) to the Investment and Development Department of Kosmos Group.
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1-2 days arrival at the site
Kosmos Group make a preliminary review the project. For projects that can make the franchiser and the group win-win, the group will consult with the franchiser and arrange the development project manager to carry out field visits within about 1-2 working days.
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One day to complete the evaluation
The development project manager carry out the project site inspection, taking about one working day to collect complete information which includes the project surrounding consumption level, development potential assessment, revenue measurement, co-engineering transformation and so on, and has a face-to-face meetings to understand each other. After passing, the final evaluation is completed.
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Reach Cooperation
The group provides professional investment analysis reports. The project renovation budget report shall be confirmed by both parties then we can sign the "franchise contract" which shall be approved in 2-7 working days from the date of signing.
INVESTMENT -ESTIMATE
Investment measurement model
| Project details | Main Composition | Amount (yuan) | Project details | Main Composition | Amount (yuan) |
|---|---|---|---|---|---|
| Average annual gross revenue |
100 rooms*85% Rental rate * 200 yuan Average Household Leave*365 |
4,964,000 | Annual gross profit | 3,899,800 | |
| Business Tax and Surcharge |
620.5Ten thousand yuan*Sales Tax and 6% Surcharge |
372,300 | Annual gross profit margin | 389.98万元/620.5万元=62.85% | |
| Labor cost | 100 rooms * 85% rental rate*ratio of staff to room 0.25* Per capita annual salary 38400 yuan | 816,000 | Lease Cost | 4000 m2*1.5 yuan/m2/day*365 day=2.19 million yuan | 219,0000 |
| Customer cost | Annual operating income of 62.055 million yuan*4.0% | 248,200 | Operating Cash Flow | Annual gross profit-Lease cos | 1,709,800 |
| Energy cost | Annual revenue of 62.055 million yuan*10% | 620,500 | Initial investment | 100 rooms * 55,000 / room = 5.5 million yuan | 5,500,000 |
| Maintenance cost | Annual operating income of 62.05 million yuan*2% | 124,100 | Return on investment | 170.98/5.5 million yuan = 31.09% | |
| Other cost | Annual operating income of 62.05 million yuan*2% | 124,100 | Payback Period | 5.5 million/170.98 = 3.22 years |
OUR DEVELOPMENT
Our Development
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Up to September 30, 2019
Up to September 30, 2019, there are 2955 hotels in 300 cities in China. Three Hotel brands, Gme Hotel, Gya Hotel and VX Hotel, have been launched, which are positioned on business, fashion and leisure themes respectively. Greentree Hospitality Group Ltd. upholds the core values of the enterprise: the interests of customers always come first; fair, reasonable and transparent handling of problems, respect and care for training staff, push you to become a successful person; process and results are equally important, simplify the process, dare to innovate, pursue efficiency and create profits. The group also dedicated to increase revenue, save costs, and bring stable returns for franchisees.
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In 2016
the total number of hotels exceeded 2600, of which more than 2100 were opened. In the same year, a young and colorful brand "Shell Hotel" was launched.
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In 2015
the total number of hotels exceeded 2400, of which more than 1900 were opened.
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In 2014
the number of hotels exceeded 2,000, of which more than 1,600 have been opened and successfully located in overseas markets such as the United States, South Korea and Vietnam. It has become a well-known professional hotel management group at home and abroad.
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In 2013
the number of hotels exceeded 1600, of which more than 1000 were opened. In the same year, the young fashion brand "Vatica Hotel" was launched.
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In 2012
the number of hotels exceeded 1200, and the high-end brand "GreenTree Eastern Hotel" was launched.
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in 2011
the number of hotels reached more than 800.
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2010年
the number of hotels was close to 500.
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in 2008
the number of hotels exceeded 200. Greentree Hospitality Group Ltd. complete the strategic layout of key cities in China and implement multi-brand development strategy. Hotels are located in more than 60 large and medium-sized cities in China, and three major brands including business hotels, express hotels and hotel apartments have been established in an all-round way. In the same year, GreenTree Alliance Hotel, a mid-end Business Hotel Alliance brand, was innovatively launched.
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in 2007
the number of hotels exceeded 100.
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in 2004
Greentree Inn entered China in 2004 and settled in Shanghai.
